I can track my path to success in my online home based business back to the decision to learn how to build my own capture pages. That decision marks the day I began to make life changing income, and the day I began to build my own LIST.
Why did I choose to learn to make my own capture pages? I was tired of being dependent on someone else’s system that I was paying $19.95 + a month for and had zero control over.
I was watching the evolution of marketing a online home based business and knew that I needed to put my own FACE on my captures ~ and once I did… everything changed!
At the time, I was working with a direct sales company and managed to convert sales of up to 9K using just my videos. I never even spoke to the customer! It was all done through video capture, personalized autoresponder followup and more video…
I used customized capture pages with video, and made a ridiculous amount of money.
I don’t know that the strategies I employed then would work today, as the market has changed, but the point it still powerful.
You will make more money when you use a customized capture page.
Why is this true? It comes down to 3 facts:
1. Your picture and/or video on your capture pages will always convert subscribers better than any replicated site could. More subscribers = more prospects in the sales funnel.
2. Personalized autoresponder messages will always convert more subscribers to sales. Emails written in your voice are obviously not canned sales pitches. Your subscribers stay engaged in the sales process longer and may convert over time.
3. Search Engine Optimization can only be achieved with your own hosted capture pages. That is, Google can index your page and this will get you free leads. Your replicated site page from your company will not get you the same results.
Once you know these facts, you should feel overwhelmingly compelled to create your own captures! Seriously, why would you work harder, for less money? That’s essentially what you are doing when you advertise your company replicated site!
Before I give you the instructions on how to build your own capture pages, I want to make sure you understand that your capture page serves one purpose – to get your visitors to subscribe. There should be no links that leave your capture page. The only option your visitor has is to fill out your form, or leave. Seriously! There are several systems on the internet that have you put links to your blog, Twitter, MySpace, Facebook, etc. It seems like a good idea on the surface, but in the end, your prospect is LEAVING your capture page, and you did not capture their details. So keep it clean.
Your capture page should give your visitor a good reason to fill out your form and subscribe to your newsletter. Visit some “superaffiliate” sites and look at their capture pages. You will find that the best are short, compelling, and ultimately get you to act.
Remember, there is only one option – fill out the form, or leave. There aren’t links to go anywhere else! When you create your own company specific capture page, make it short and concise, giving them just enough information to entice them to fill out your form.
For full instructions on how to create your own Customized Capture Pages, including your checklist and an EZ template – see
Twitter Updates
Great post Melanie! I completely agree! It needs to be about you! And one goal to get them to opt in. Thanks for the consistent value!
I’d like you to expound on whether or not “the strategies you employed then would work today…as the market has changed.”
As a leader in this industry, what are you seeing today that no longer works in terms of personalized/branded capture pages and autoresponder emails?
Hi Melanie! G r e a t webinar tonight. I have learned a great deal from you and I’m on my way to setting up every step in your videos. Thank you Thank you Thank you! I think something ‘clicked’ tonight and I Thank you again.
keeping your page on topic and specific to your traffic is vital, add in a bit of “you” and then you have the best page for your market.
thanks melanie!!!!!!
Hi Melanie! I just wanted to say thank you for the build your own capture page video. I know mine is not perfect but it is a start and it is already getting results even though it is nothing exciting yet. I am just trying to figure out how to load an image onto it. Any help on this would be great
Melanie thank you for an accurate way to build a capture page I think your work is wonderful and I appreciate all the help you give.Your name is a great Brand.I am sure many top leaders have told you that I always look forward to here from you thanks again
God Bless you and yours
Melanie,
I have become a fan. I am consuming as much of your content as I can. The new million dollar secret on the internet is ‘trust’. Unfortunately, we are constantly getting emails with various well designed scams in them. I am seeing that the person needs to feel like they know you, a real human being with the same goals and desires they have. You also become a beacon of light that tells them ‘ I can do this too ‘
Thanks for the great info. Melanie. Keep up the great tips.
Hi Melanie
Thanks for spelling out how important it is to have the ability to Customise your own Capture Pages and have more control over the outcomes of our financial destiny.
You certainly provide the resources to give one confidence in being able master our own destiny – you show us how to get the job done quickly and easily.
Who wouldn’t want to convert more subscribers and be indexed higher on Google and get more free leads.
I even created a blog post link to here mentioning you and your views about this subject.
Thanks for your training
Kerry Beare
Melanie you are a star and an inspiration to us all, great video, thank you, all the best, regards Jim Ticehurst