MLM List Building Secrets

When I was struggling to sell stuff early in my MLM
career, I stopped taking sales advice from my company
and started getting it from real experts. The advertising
pioneers…  the persuasion professionals… people who
HAD to know what they were doing because their job was
to sell thousands of products BY THEMSELVES – using
nothing more than words on paper.

I think you’d agree with me, I’d have to be crazy NOT to copy

industries) and use them in the MLM industry – with my own business!

The following was hands down one of the most important
things I’ve ever learned from these marketing legends and
is something I’m constantly asking myself:

“What do my prospects really want?”

Let me give you an example.

Women don’t want cosmetics… we really want to improve
our appearance, become more attractive, and maybe
(hypothetically speaking here) hide a few wrinkles and
imperfections while we’re at it!

Plus, it is always nice to get compliments from others -
especially that special someone – on how beautiful you
look.

Charles Revson, the make-up mogul who created and
managed Revlon for over 50 years, clearly understood
what his prospects really wanted. He was once quoted
saying: “In the factory we make lipstick, in our
advertising we sell hope.”

Let’s look at another one.

Elderly folks don’t want just another bottle of
arthritis pills… they really want relief from
the uncomfortable pain they’re always in.

And more than that, they really want to
live their lives independently – without
relying on someone else’s help… to be able
to freely move about in the garden… to be
capable of keeping up with their grandkids…
to finally get a refreshing nights sleep!

Here’s one more – it’s one of my favorites!

Back in the 1800′s, Daniel Webster an
American statesman, was asked by a friend
to auction off his farm.

“Neighbors,” he said, “we’re not auctioning
Tom Brown’s 34 good milk cows… or 80 acres
of fine land… or a sturdy home that’s seen
20 winters…

“No,” continued Daniel, “I’m offering you
the chance of biting into a red apple with the
juicy sap running over your lips… the smell
of new mown hay… clear mountain steam water
on your table… the crunch of snow under your
feet… and the best neighbors in the world…”

After he was finished, bids from the townsfolk
came pouring in – because Mr. Webster knew
what his prospects really wanted!

So please, take some time (maybe even a couple
of hours) and really ask yourself:

“What Do My Prospects Really Want?”

Be sure to scribble down everything you come up with.
Don’t stop until you’ve got at least a couple of pages
of answers.

———————–
ARE YOU SURE THAT’S ALL
YOU CAN THINK OF?
———————–

If you’re having trouble coming up with ideas and
find yourself staring at a blank piece of paper,
here are a few suggestions from master copywriter
and advertising great, Victor Schwab.

Your prospects want to GAIN:
Self-confidence…  Fame… Compliments
from others… Sense of accomplishment…
Improved appearance… Comfort…
(the list goes on)

Your prospects want to BE:
Recognized by others… Friendly and outgoing…
Stylish and fashionable… Proud of what they own…
“First” in things… Influential over others…
(the list goes on)

Your prospects want to DO:
Uniquely express themselves… Resist being
controlled by others… Emulate the admirable…
Acquire things… Win the affection of others…
Improve themselves generally… (the list goes on)

Your prospects want to SAVE:
Time… Money… Work… Discomfort… Worry…
Doubts… Risk… Personal Embarrassment…

If you can combine the benefits
of what you’re selling with what your prospects
really want, then your products will grow wings
and fly off the shelves – literally!

I sincerely hope this lesson turns out to be as
valuable to you as it was to me.

To Your Success,
Ann Sieg

P.S. – In my book I talk more about the REAL reasons
your prospects spend money – the “hot buttons” you
MUST press in order to sell more of your stuff.

Simply click the link below to find out more: